Good Chemistry: Unleashing the Power of Employee Advocacy at Chemours

Leading the charge, I took the reins of Chemours' dynamic employee social media advocacy program. It was a digital arena where more than 6,000 employees of the company converged to champion product innovations, corporate news, and the blossoming corporate social responsibility initiatives. This wasn't just a program—it was a full-blown revolution.

Strategies That Combust:

We crafted a plan that encompassed strategy, development, and day-to-day management. We introduced a Champions program, infusing gamification into the mix, and a Curator program that empowered individual technologies and lines of business to take charge of content development, aligning with their unique objectives.

Explosive Impact:

The two year cumulative effort paid off: Over 40,000,000 impressions, a staggering 8,000,000 engagements, and a jaw-dropping 4,000,000 clicks leading to Chemours-related articles and landing pages. The estimated social ad value? A cool $5,000,000, a testament to the sheer power of our advocacy program.

Conclusion:

Our journey with Chemours' employee social media advocacy program was nothing short of explosive. We harnessed the collective energy of our employees, turning them into digital champions. Our success was a testament to the transformational potential of employee advocacy, where strategy, engagement, and innovation come together to create a digital firestorm.