Hi, I’m Wil. I write for executives, shape narrative for brands, and once led the communications behind the first live-streamed IPO on NASDAQ. I work with a small number of leaders in tech, climate, and entertainment — async by default, no vendor relationship required.
Writing and shaping the words that carry a leader's name.
Figuring out what a leader or brand actually wants to say, then building the story that carries it consistently.
It's a long road to an exit and I've got you covered from policy and practice development, through the S-1, and into the quarterly quiet periods.
I've spent 15 years helping brands and leaders say the right thing at the right moment. That's meant building brand, social, and communications programs from scratch, writing for CMOs, shaping keynote thinking, and once leading the narrative behind the first live-streamed IPO on NASDAQ. The stakes have varied. The work is always the same: figure out what actually matters, and find the clearest way to say it.
I'm a fractional communications partner working with a small number of leaders in tech, climate, and entertainment. I help them shape their voice, build their narrative, and show up credibly in public without it consuming time they don't have.
Async by default. A limited number of engagements at a time. Best fit with people who have something genuine to say and want it said well.
I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.
I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.
I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.
Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!
I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!
I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.
Send me an email to understand my process in depth!
The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.
I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!
