Elevating Customer Service in Chobani's Social Media Strategy

At Chobani, customer service is more than just a department; it's an integral part of the social media strategy. However, our social media customer service team needed a transformation. They required a deeper understanding of social media dynamics, especially when engaging younger audiences. What was equally essential was fostering ownership and camaraderie within the team to ensure our approach was not just successful but outstanding.

The Workshop that Sparked Change:

Enter a two-day workshop that would become a turning point. We assembled the social media customer service team, equipping them with the tools to elevate their brand ownership and sharpen their responses. But it was more than that; it was about giving them a voice in shaping our new framework.

A Unified Team with Confidence:

The outcome was remarkable. The team rallied around shared objectives, with newfound confidence radiating from each team member. The workshop not only redefined how they engaged with our community but also empowered them with the autonomy to execute their roles effectively.

Conclusion:

Our approach to elevating Chobani's customer service in the realm of social media was transformational. We didn't just enhance their skills; we fostered a sense of unity and ownership that would drive our success forward.