Imagine a world where Tech Data, a global powerhouse, was grappling with the weight of over 100 social media channels spread across the globe. They were juggling this digital labyrinth with mixed results, as employees from various teams dabbled in managing these channels alongside their regular marketing, communications, or partner marketing duties. It was chaos.
We embarked on a mission to breathe new life into Tech Data's social media landscape. We knew the key was to align with the stakeholders' objectives and laser-focus on the goals they aspired to achieve. Our journey began by delving deep into existing operations and performance metrics. We left no stone unturned, conducting interviews with teams across the globe to gain insights into their roles, challenges, and pain points.
Armed with a treasure trove of information, we set about crafting a bold new strategy, one that would redefine Tech Data's social media presence. Our blueprint included the consolidation of multiple social media channels and the elimination of some altogether. But that was just the beginning.
The relaunch was a turning point. We conducted extensive training sessions, arming the staff with best practices and the know-how to seamlessly integrate social media into their existing workflows and responsibilities. It was about empowering them to succeed in this digital realm.
Revamping Tech Data's social media game broke down barriers to success and opened up new horizons. We transformed chaos into an opportunity for streamlined success.